See the 2026 Grammys Official Partners — Top Brands Backing Music’s Biggest Night
The 2026 Grammy Awards — Music’s Biggest Night — isn’t just about celebrating excellence in music. It’s also powered by a lineup of world-class brands and partners that help bring the event to life both on and off the stage.
The Recording Academy has officially named a range of top global companies as partners for the 2026 Grammy Awards. These collaborations go beyond sponsorship — they help enhance fan experiences, provide behind-the-scenes innovation, and support Grammy Week programming across Los Angeles and beyond.
Official Grammy 2026 Partners & What They Do
- Mastercard – Official Payments Partner, continuing a long-standing Grammy relationship and bringing exclusive Priceless Experiences to music fans worldwide.
- IBM – Official Artificial Intelligence & Cloud Partner, using advanced AI tools like GRAMMY IQ to enhance fan engagement and industry insights.
- Sony Corporation – Official Pro Audio Partner, spotlighting professional audio tools and creator resources during Grammy Week.
- Häagen-Dazs – Official Ice Cream Partner, offering Grammy guests indulgent experiences at after-show events.
- PATRÓN Tequila – Official Tequila Partner, crafting unique beverages including the official Grammy cocktail for the 2026 night.
- Redken – Official Hair Care Partner, celebrating haircare innovation throughout Grammy Week with immersive activations.
- Hilton – Official Hotel Partner, supporting music professionals and hosting key Grammy weekend events at iconic properties.
- United Airlines – Official Airline Partner, providing travel solutions for artists, producers, and industry elites attending Grammy festivities.
- City National Bank – Official Bank Partner, presenting sponsor of the Grammy Premiere Ceremony with premium experiences for guests.
- Dove – Official Deodorant Partner, highlighting fan-centered programs and supporting initiatives like “Women in the Mix.”
- Vaseline – Official Skincare Partner, bringing hydration and radiance for artists all week long.
- Sharpie – Exclusive Writing Brand Partner, empowering unforgettable moments with premium writing tools at Grammy events.
- PEOPLE – Official Magazine Partner, covering red-carpet arrivals and Grammy night highlights live across platforms.
- Frontera Wines – Official Wine Partner, pairing premium wines with Grammy celebrations and exclusive fan experiences.
- SiriusXM – Official Radio Platform, broadcasting Grammy nominees and music leading up to the awards on The Grammy Channel.
Supporting & Activation Partners
Beyond the headline partners, the 2026 Grammy After Party and Grammy Museum events are also supported by brands that help create unique fan and industry experiences throughout Grammy Week.
- Waymo – Official Ride-Hail Partner
- Budweiser
- CenterStaging
- Duncan Hines
These brands extend the Grammy spirit beyond the stage, fueling celebrations and social moments that define Music’s Biggest Night.
Why These Partnerships Matter
Official partnerships at the Grammys do more than support logistics — they help connect artists, fans, and creativity across platforms:
- Innovative fan activations and digital engagement
- Exclusive experiences during Grammy Week
- Cross-industry collaborations that elevate music culture
- Support for diverse Grammy programming and education
In a world where music connects millions, these brands help amplify the reach and impact of Grammy celebrations.
Final Thoughts
The official partners of the 2026 Grammy Awards reflect a wide range of industries — from tech and travel to beverages, skincare, and media. Their collaboration underscores how the Grammys remain not just an awards show, but a global cultural event that celebrates music’s power to unite and inspire.