Who Is LOVN? Meet Mavin Records’ Newest Rising Star
The Nigerian music industry is buzzing with excitement as LOVN emerges as the newest artist signed to Mavin Records. Known for his smooth vocals, modern Afrobeats fusion, and refreshing storytelling, LOVN is quickly becoming one of the most talked-about fresh talents of 2025.
With Don Jazzy’s legendary reputation for discovering stars such as Rema, Ayra Starr, Bayanni, and more, fans are eager to know everything about this new addition. So, who exactly is LOVN, and why is he already generating so much attention?
Early Life & Background
LOVN, real name currently kept low-key, is a fast-rising Nigerian singer whose sound blends Afro-fusion, soul, and new-school rhythms. Before joining Mavin Records, he built a small but loyal following online thanks to his distinct voice and emotionally rich songwriting.
He represents the new generation of young African artists who grew from social media showcases, open mic sessions, and viral snippets.
How Don Jazzy Discovered LOVN
LOVN’s signing did not come as a surprise to many who have followed his growth. Don Jazzy has a sharp ear for raw talent, and once LOVN’s freestyles and demos began circulating online, the Mavin team reportedly reached out.
The label officially unveiled him in 2025, instantly sparking conversations across X (Twitter), Instagram, TikTok, and major African music communities.
The Breakout Single: “Sorry I’m Busy”
His first official release under Mavin, “Sorry I’m Busy”, became an instant favorite. The song captures the modern hustle lifestyle — chasing dreams, staying focused, and blocking distractions. Its catchy hook, sleek production, and relatable message helped it trend across TikTok and music platforms.
Many fans believe LOVN is positioned as the “new school soulful hitmaker” within the Mavin camp.
What Makes LOVN’s Sound Unique?
LOVN stands out because of his:
- Deep emotional storytelling
- Soft, addictive vocal tone
- Blend of Afrobeats, pop, & soul
- Modern, youthful energy
His sound appeals to fans of Rema, Victony, Crayon, and Oxlade — yet he maintains a unique identity that sets him apart.
Why Fans Believe LOVN Will Be a Superstar
With Mavin Records’ powerful structure behind him — world-class production, marketing, mentorship, and a global audience — LOVN is entering the industry with one of the strongest foundations any new artist could ask for.
Fans are already predicting he will become one of the biggest breakout acts of 2025.
Final Thoughts
LOVN’s arrival at Mavin Records signals the start of another exciting era for the label and the Afrobeats space. With his raw talent, modern sound, and the Mavin engine behind him, all signs point to a superstar in the making.
If “Sorry I’m Busy” is anything to go by, the world should prepare for more hits — and a powerful new voice shaping the sound of African music.
🎧 DjMondo – Mirror Mirror (Promo Highlight)
Before you go, check out the rising Afro-soul anthem gaining massive love across Nigeria and beyond. DjMondo – "Mirror Mirror" delivers smooth vocals, deep meaning, and a vibe that stays with you.
Add it to your playlist and share it with your friends!
