Shallipopi Talks About Signing His Brothers to His Own Record Label
Nigerian rapper and rising star Shallipopi has made a bold move in the music industry — he’s not only founding his own record label, but he’s also signing family. The “Pluto Presido” officially launched Plutomania Records, and among his first artists are his two brothers: Zerry DL and Famous Pluto. This family-focused strategy is turning heads.
The Break from Dapper & Founding Plutomania
Earlier in 2024, Shallipopi publicly confirmed that he was leaving Dapper Music, citing issues like missing transparency and financial mismanagement. As he walked away from his previous deal, he revealed plans to go independent — and that’s how Plutomania Records was born.
Why Sign His Brothers?
Shallipopi has publicly talked about his vision: he wants his label to feel like a family. By signing Zerry DL and Famous Pluto, he’s putting that dream into action. These aren’t just business picks — they are personal, rooted in shared history, talent, and trust.
Zerry DL (also written “Zerrydl”) is already active in music, known for his melodic flows and rap verses. Famous Pluto (real name Osahon Grandeur Uzama) is also his brother and a growing artist; he officially joined Plutomania in 2025. This shows Shallipopi is committed to building something lasting, not just launching a vanity label.
What This Means for Plutomania Records
By bringing in his brothers, Shallipopi is creating a strong foundation — one that balances business with familial trust. Here’s why this matters:
- Trust and loyalty: Family ties mean there’s a built-in level of trust, reducing the risks that often come with starting a label.
- Growth potential: Zerry DL and Famous Pluto bring their own styles and strengths, helping Plutomania become more than a “solo project.”
- Legacy building: Rather than being just an artist, Shallipopi is positioning himself as a mentor and leader in his own musical universe.
- Creative synergy: They already share history, language, and inspirations — this could lead to powerful collaborations under one roof.
Shallipopi's Vision & Ambition
In interviews, Shallipopi has spoken candidly about his ambition for Plutomania. He wants it to be more than just a label — he sees it as a “family platform” for emerging artists who are talented, passionate, and committed. He believes this model will create a more authentic kind of success, one built on loyalty, shared vision, and real artistic development.
At just his mid-20s, Shallipopi is stepping into a leadership role early, proving he’s not just in this for hits — he’s in it to build something that lasts.
Industry Impact and Fan Reaction
The music community has taken notice. Signing his brothers has sparked positive buzz — fans call it “a power move” and “real family legacy.” Critics are also watching closely: if he pulls this off, Plutomania could become a major incubator for Edo-state talent, and a blueprint for independent success in Nigeria.
Challenges & Opportunities
Of course, operating a family-run label isn’t without challenges. Mixing business with personal relationships brings risk. But because of their shared history, Shallipopi and his brothers may have an edge in navigating it.
This move also comes at a time when African music is becoming more global than ever. Plutomania is well-positioned to ride that wave, especially with talent rooted in both modern street-hop and melodic Afrobeats.
🎧 DjMondo Mirror Mirror Promotional Highlight
Before you go, check out DjMondo’s soul-stirring track “Mirror Mirror” — an Afro-fusion gem that pairs beautifully with the theme of legacy, family, and ambition.
👉 Stream “Mirror Mirror” on Audiomack
Shallipopi, Plutomania Records, Zerry DL, Famous Pluto, Nigerian Music, Artist-Owned Label
