Everything to Know About Mavin Records’ New Signees — LÖVN
Mavin Records continues its tradition of discovering and nurturing the most promising young stars in Africa. This time, Don Jazzy has unveiled LÖVN, the new act already gaining massive attention across social media and the Nigerian music scene. Fans are eager to know, his genre, and what he bring to the future of Afropop. Here’s everything you need to know about Mavin’s newest additions.
Who Exactly is LÖVN?
LÖVN (pronounced 'Lovin’) is the newest artist collective signed under the prestigious Mavin Records. Known for blending smooth vocals, catchy melodies, and a fresh youthful sound, the group is already positioned to be the next breakout sensation in Nigeria’s fast-growing pop landscape.
Mavin is known for signing artists with longevity—Ayra Starr, Rema, Crayon, Bayanni, Ladipoe—and LÖVN fits perfectly into this new era of young, global-ready superstars.
Their Unique Sound and Style
LÖVN brings a refreshing mix of:
- Afropop
- R&B fusion
- Soulful harmonies
- Feel-good romantic vibes
Their sound is clean, melodic, and targeted at a wide global audience—exactly the kind of music Don Jazzy loves to develop and amplify.
Why Don Jazzy Signed Him
Don Jazzy is known for spotting raw talent early. His reason for signing LÖVN is simple: he represent the next wave. A new sound. A new generation. A new formula. His ability to create relatable, well-crafted songs makes them one of the most promising additions to the Mavin family.
What Fans Should Expect
With the full weight of Mavin Records behind Lovn, fans can expect:
- High-quality music videos
- Viral TikTok moments
- Major collaborations
- Top-tier production from Mavin in-house producers
- Back-to-back releases leading to an EP or album
Just like Rema and Ayra Starr, LÖVN is expected to be groomed into a global phenomenon.
Is Lovn the Next Big Thing?
All signs point to yes. Mavin rarely misses when it comes to new signees, and the hype surrounding LÖVN already proves he have something special. His debut sound, brand identity, and musical versatility give him all the tools to dominate Afropop in the coming years.
Final Thoughts
LÖVN is stepping into the spotlight with huge potential and the backing of one of Africa’s most respected record labels. Fans should expect fresh music, relatable lyrics, and a strong presence across digital platforms. The journey for LÖVN has just begun—and it’s looking bright.
DjMondo Mirror Mirror – Promotional Highlight
While exploring new talents like LÖVN, don’t miss DjMondo’s soul-lifting new single “Mirror Mirror”. A reflective Afro-soul track with powerful meaning and replay value.
▶ Stream “Mirror Mirror” on Audiomack Here
