How Nigerian Artists Earn Millions from Spotify & Apple Music in 2025
The Nigerian music industry has become a global powerhouse, with Afrobeat stars dominating charts in the United States, United Kingdom, and beyond. But beyond fame, how exactly do Nigerian artists earn money from platforms like Spotify and Apple Music in 2025?
1. Streaming Royalties
Spotify and Apple Music pay artists through streaming royalties. Each time a fan plays a song, the artist earns a small fee. On average:
- Spotify pays between $0.003 – $0.005 per stream
- Apple Music pays about $0.01 per stream (higher than Spotify)
This means if a Nigerian artist gets 1 million streams, they can earn between $3,000 – $10,000 depending on the platform.
2. Distribution Platforms
Artists usually don’t upload directly to Spotify or Apple Music. Instead, they use distributors like:
- DistroKid
- TuneCore
- CD Baby
- UnitedMasters
These companies ensure the music reaches all platforms while paying artists their streaming royalties monthly.
3. Playlists & Exposure
Getting featured on major playlists like Spotify’s African Heat or Apple Music’s Naija Hits can bring millions of streams. That exposure translates to bigger earnings and brand partnerships.
4. Brand Deals & Sponsorships
Streaming success often attracts international brands. For example, Afrobeat stars who dominate charts get endorsements from fashion, tech, and beverage companies, adding extra millions to their income.
5. Independent vs. Label Deals
Independent artists keep more of their royalties, while those signed to record labels may share revenue. However, labels often provide marketing support that leads to even bigger streaming numbers.
6. Future of Music Earnings
With Afrobeat going global, Nigerian artists are no longer just targeting local fans. Their earnings from Spotify and Apple Music will continue to rise as their audience expands worldwide.
Final Thoughts
The digital revolution has changed the game. In 2025, streaming royalties, playlist placements, and brand deals make it possible for Nigerian artists to earn millions globally. The key is consistency, marketing, and connecting with fans both locally and internationally.
