Asake Signs New Management Deal in 2025: What It Means for His Career
Asake, the Nigerian Afrobeats superstar who has consistently dominated charts since his breakout in 2020, is back in the headlines. In 2025, the artist announced a major shift in his career after parting ways with YBNL Nation and unveiling his own label, Giran Republic. Now, Asake has signed a new management deal with Double Eleven, a move that fans and industry insiders believe will redefine his global trajectory.
Asake’s Journey So Far
Ahmed Ololade, popularly known as Asake, rose to stardom with hits like Omo Ope, Terminator, and Sungba. His blend of street-pop, Fuji, and Afrobeats created a sound that quickly became a global export. By 2024, he was already one of Nigeria’s top-selling artists, earning billions of streams and winning international awards.
After three successful years under Olamide’s YBNL imprint, Asake officially exited the label in early 2025. He launched Giran Republic, his own record label, while maintaining his international distribution deal with Empire. This gave him full creative control and a bigger slice of his revenue streams.
The New Management Deal with Double Eleven
Reports confirm that Asake has signed a new management contract with Double Eleven. This agency is expected to handle his branding, strategy, creative rollout, and possibly international partnerships. For an artist who has already broken multiple records in Nigeria, this deal signals a more calculated push into global markets.
Some industry sources have linked the news with Omarion, the American R&B star, but clarifications show that Omarion’s own partnership with Create Music was reported in the same cycle. While Omarion and Asake may collaborate in the future, there is currently no confirmed joint management deal between them.
Why This Deal Matters
This management switch comes at a critical time. Asake recently teased his fourth studio album “MONEY”, which fans expect to drop later in 2025. With Double Eleven behind the scenes, we may see:
- Better rollout strategies for singles and albums
- High-quality music videos and creative branding
- More international collaborations and tours
- Expanded endorsement opportunities with global brands
Asake’s Net Worth and Brand Growth
As of 2025, Asake’s estimated net worth is over $15 million, fueled by streaming royalties, endorsements, sold-out shows, and record-breaking album sales. With Giran Republic and new management, his net worth is projected to rise significantly in the next two years. This deal positions him to join the league of Afrobeats billionaires like Burna Boy, Davido, and Wizkid.
Impact on Fans and the Afrobeats Scene
Fans are excited to see how Asake reinvents himself under this new structure. His “Military Era” fashion sense, unique sound, and ambitious stage performances have already set him apart. With stronger management, he’s expected to expand into North America, Europe, and even more collaborations with U.S. and U.K. stars.
Special Highlight: DjMondo – Mirror Mirror
As the Afrobeats scene continues to expand globally, upcoming artists are also shining. One of the rising names to watch is DjMondo. His latest track, “Mirror Mirror”, is now gaining traction on Audiomack. Click here to stream Mirror Mirror by DjMondo on Audiomack and discover a fresh sound that complements the new wave of Afrobeats.
Conclusion
The Asake new management deal with Double Eleven is more than just paperwork—it’s a statement. It signals his readiness to scale beyond Nigeria and Africa, and position himself as a global Afrobeats ambassador. While Omarion’s name came up in reports, the focus remains on Asake’s independence and long-term vision. For fans, 2025 promises to be another groundbreaking year for the Mr. Money With the Vibe hitmaker.
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