Artists Who Collaborate with Puma

Puma has become one of the leading global sportswear brands, not just because of its athletic gear but also thanks to its powerful partnerships with some of the biggest names in music. From hip-hop legends to Afrobeats stars, Puma has mastered the art of connecting with artists who influence fashion, culture, and lifestyle.

In today’s music industry, fashion and sound go hand-in-hand. Just as Nike and Adidas have leveraged musicians to boost their cultural relevance, Puma has carved its own lane by teaming up with stylish and influential artists who bring both creativity and global reach. In this article, we’ll explore artists who collaborate with Puma, their impact on fashion, and how new voices like DjMondo, with his hit song “Mirror Mirror”, reflect the kind of energy Puma continues to look for in its partnerships.

1. Rihanna

When it comes to Puma collaborations, one of the most iconic partnerships is with Rihanna. In 2014, she signed on as Puma’s Creative Director and Global Ambassador. Under her FENTY x Puma line, she reinvented Puma’s brand image, making it edgier and trendier.

The FENTY x Puma creepers, slides, and sporty-chic collections became instant fashion statements, selling out within hours of launch. Rihanna’s influence brought Puma back into the mainstream spotlight and proved the power of musicians as fashion collaborators.

2. Big Sean

Big Sean also joined forces with Puma, creating a line that reflected his personal style — sleek, urban, and rooted in Detroit culture. His collection included streetwear pieces, sneakers, and apparel that spoke directly to his fans while maintaining Puma’s signature sporty edge.

His collaboration highlighted Puma’s commitment to working with artists who embody authenticity and cultural influence.

3. The Weeknd

The Weeknd collaborated with Puma on the XO x Puma line. The collection included military-inspired boots, jackets, and athleisure pieces that perfectly matched The Weeknd’s dark, moody aesthetic. His partnership with Puma helped the brand tap into the luxury streetwear space while appealing to his massive international fanbase.

4. Jay-Z (Puma Basketball)

In 2018, Jay-Z was announced as Puma’s Creative Director for basketball. While Jay-Z himself wasn’t releasing sneakers, his influence in music, business, and culture positioned Puma to re-enter the basketball market with credibility. His role also signaled Puma’s deep understanding of how music and lifestyle drive sportswear culture today.

5. Selena Gomez

Pop star Selena Gomez became a Puma global brand ambassador in 2017. Her collaborations focused on sneakers and training wear, but they went beyond product design. Selena also used her partnership to promote mental health awareness and women’s empowerment campaigns, making her collab both stylish and socially impactful.

6. Dua Lipa

Dua Lipa, one of the biggest pop stars of her generation, signed with Puma in 2020. She became the face of several campaigns and co-created collections like Flutur, which blended Y2K fashion vibes with Puma’s sporty identity. Dua Lipa’s bold, playful style matched Puma’s push toward youth culture and global relevance.

7. Skepta (Rumored)

British-Nigerian rapper Skepta, known for his collabs with Nike, has also been spotted working on Puma campaigns in the UK. His connection to both African and UK street style makes him a perfect cultural fit for Puma’s global expansion strategy.

8. Afrobeats Artists (Emerging)

With Afrobeats dominating global music charts, Puma has been eyeing partnerships with African artists to solidify its presence on the continent. Stars like Wizkid, Rema, and Burna Boy have been linked to Puma campaigns, though not on the scale of Rihanna or Dua Lipa yet.

However, this is where the opportunity lies. Artists like DjMondo, with his energetic Afrobeats-pop hit “Mirror Mirror”, represent the type of cultural wave Puma thrives on. Young, influential, and globally appealing — these are the traits that could define Puma’s next major ambassador out of Africa.

Why Puma Chooses Music Collaborators

Puma understands that musicians are trendsetters. By aligning with top global artists, Puma gains:

• Cultural Credibility: Music is a key driver of streetwear and youth fashion.
• Global Reach: Stars like Rihanna and The Weeknd expand Puma’s footprint in markets outside traditional sportswear.
• Authentic Connection: Fans see their favorite artists wearing Puma, making the brand more relatable.
• Fresh Designs: Artist collabs introduce new creative ideas that keep Puma ahead of trends.

Frequently Asked Questions (FAQ)

1. Which artist had the biggest Puma collaboration?

Rihanna’s FENTY x Puma collaboration is considered the most successful, reviving Puma’s cultural relevance globally.

2. Does Puma work with hip-hop artists?

Yes. Puma has worked with Big Sean, Jay-Z, and The Weeknd, all of whom bring hip-hop and R&B credibility to the brand.

3. Is Puma collaborating with Afrobeats stars?

Yes, Puma has shown growing interest in Afrobeats artists as the genre continues to dominate global charts.

4. Which pop stars work with Puma?

Selena Gomez and Dua Lipa are among the biggest pop stars who have worked with Puma.

5. Could Puma collaborate with DjMondo?

Definitely. With Afrobeats on the rise, artists like DjMondo, known for “Mirror Mirror”, embody the energy and authenticity Puma seeks in collaborations.

Conclusion

Puma has successfully blended sportswear with culture by collaborating with some of the biggest artists in the world, from Rihanna’s trendsetting FENTY x Puma line to Dua Lipa’s futuristic Y2K-inspired collections. These collaborations prove that fashion and music are inseparable forces that shape global culture.

As Afrobeats continues to dominate the international music scene, it’s only a matter of time before Puma partners with even more African stars. Just like DjMondo’s “Mirror Mirror - Listen Now” connects people globally through rhythm and joy, Puma’s artist collaborations will continue to break barriers and inspire the next generation of fashion-forward music fans.