The Business Side of Shallipopi: Endorsements, Merch & More
When you hear the name Shallipopi, you immediately think of viral street hits like “Elon Musk”, “Ex-Convict”, and “Obapluto.” But beyond the beats and bars, a much bigger story is unfolding — one that proves Shallipopi isn’t just an artist; he’s a brand, a movement, and a street-smart entrepreneur.
In this post, we’re diving deep into the business side of Shallipopi — from major endorsement deals to merchandise drops and smart brand-building moves. If you thought he was just a street sensation, think again. Pluto’s President is also a business powerhouse in the making.
1. From Viral Star to Street Mogul
Shallipopi, born Crown Uzama, first gained nationwide attention in 2023 with his breakout hit “Elon Musk.” Since then, he’s ridden the wave of internet fame, street credibility, and youth culture like a pro. But what sets him apart isn’t just his music — it’s how he’s turned fame into fortune with sharp business moves.
He understands a core principle of modern celebrity: music brings attention, but business builds wealth.
2. Endorsement Deals: From the Streets to the Boardroom
In Nigeria’s ever-evolving music industry, endorsement deals are a key part of an artist's revenue stream. Shallipopi has quickly become a magnet for brands looking to tap into the Gen Z and street market.
🔹 Pluto x Betting Companies
In late 2023 and into 2024, Shallipopi reportedly signed a major ambassadorial deal with a sports betting brand (widely rumored to be 1xBet or a similar platform). With millions of young followers and strong street appeal, he became the perfect face for promotions, giveaways, and in-app campaigns.
These partnerships also boosted his visibility online through sponsored content, branded events, and customized social media challenges.
🔹 Telecom & Tech Collaborations
In 2024, he was also spotted in campaigns for data and mobile-related products, hinting at a strategic collaboration with either MTN or Glo. Since his music trends on platforms like TikTok and Audiomack, a telecom partnership makes perfect business sense.
🔹 Fashion, Beverage & Lifestyle Brands
Thanks to his standout streetwear style and fashion-forward image, Shallipopi has caught the attention of urban fashion labels and drink brands. While unconfirmed, fans have seen teasers of potential endorsement deals involving energy drinks, streetwear outfits, and eyewear lines.
3. Plutomania Merch: Selling the Lifestyle
Shallipopi didn’t just stop at endorsements — he created a whole lifestyle brand. Through Plutomania, he launched official merch that includes:
- Pluto-branded t-shirts
- Iconic hoodies with his slang ("Ex-Convict," "Obapluto," "Pluto President")
- Caps with coded designs from his lyrics
- Custom face masks and street gear
- Stickers and collectibles for fans
🛍️ Why This Works:
Cultural relevance: Every item is based on slang or symbols that resonate with his fans.
Streetwear explosion: Nigeria’s youth love unique, relatable designs that stand out.
Fan loyalty: Pluto fans don’t just stream his music — they live it.
Merch sales have become a secondary income stream and helped him strengthen his brand identity as the leader of a movement, not just a musician.
4. Social Media Branding: Monetizing Attention
Shallipopi has mastered the art of going viral, and he knows how to turn clout into cash. With millions of followers across platforms like TikTok, Instagram, and YouTube, brands are constantly lining up to collaborate.
🔸 Influencer-Level Rates:
- Instagram sponsored posts
- TikTok challenge partnerships
- Snapchat takeovers
- YouTube product mentions during music dropsWhether it’s promoting a music video or a fashion brand, Shallipopi uses Pluto-themed content and street skits to connect with his audience while pushing brands in a subtle, authentic way.
5. Events & Paid Appearances
As one of the most sought-after street artists in Nigeria right now, Shallipopi earns big from:
- Concert performances
- Nightclub appearances
- University shows
- Pop-up meet-and-greets
Reports show he now commands between ₦5 million to ₦10 million per show, depending on location and crowd. What makes him a favorite is his interactive stage energy and his ability to turn any performance into a mini-Pluto rally.
He also hosts branded events like “Pluto Shutdown”, where fans get to party with the artist, buy merch, and win branded giveaways.
6. Music as a Business: Streaming Revenue & Rights
Let’s not forget the core of it all — his music. Shallipopi is signed to his own label Plutomania Records, which gives him more control over:
- Song ownership
- Publishing rights
- Distribution deals
With hundreds of thousands of monthly listeners on platforms like:
- Spotify
- Audiomack
- Apple Music
- Boomplay
…he’s earning consistent revenue from streams globally. His songs have also become TikTok soundbites, raking in attention that translates into YouTube views and monetized content.
7. Building the Pluto Empire
What’s next for Shallipopi on the business front?
Here are 3 rumored ventures in development:
1. Pluto Energy Drink or Beverage Line
2. Digital music platform or app for unsigned street artists
3. NFTs or Crypto-themed merchandise, inspired by his “Elon Musk” era.
He’s also reportedly investing in real estate and content creation, building his own studio in Lagos for independent artists under his label.
8. Shallipopi’s Business Lessons
Whether you’re a musician, entrepreneur, or content creator, there’s a lot to learn from Shallipopi’s business mindset:
- Own your identity. Turn your slang, style, or story into a product.
- Monetize your moment. Use clout while it's hot to close brand deals.
- Diversify your income. Music isn’t the only money-maker.
- Create a tribe. Build loyal fans who follow more than your music — they follow your movement.
Final Thoughts
Shallipopi is more than a trending artist — he’s a walking business brand. From street bangers to smart collaborations and his Pluto-powered merchandise, he’s showing a new generation of artists how to hustle smart.
In an industry where fame can be fleeting, Shallipopi is turning viral into valuable, and noise into net worth. And in 2025, it’s clear: Pluto no be joke — it’s a business.